What is a "Personal Branding" photoshoot anyway?

Berkhamsted and Tring Headshot Photographers Rachel Powell and Ceri Besent specialise in Headshot and Branding photography across Hertfordshire and from their cosy photography Studio.

What is the difference between headshot photography and personal branding? Bit of a confusing term isn’t it. Gone are the days when a headshot meant a stiff, informal portrait against a plain studio backdrop. Sure, we still do these, and in some professions its just what’s needed.

But if you run your own small business and your USP is you, then you need photography that shows the real you! That’s what sets you apart and that’s what clients need to see.

Headshots Berkhamsted

A personal branding session starts with an informal consultation where we learn all about you, your business and what you want to portray to your clients. We learn your brand image, branding, colours, your values, attitudes, where your clients hang out, where they shop etc etc. We talk about what you should wear for the shoot to communicate this and can even arrange hair and make-up should you choose. And then we take beautiful pictures to communicate exactly what your business is about.

We can use your workplace as a background, a brand-relevant cafe or bar, an office space or even the great outdoors if its appropriate for your brand. The idea is that everything in that image - from what’s in your cup, to the colour of your decor reflects your brands and draws your client in. When you have a business thats personal then it helps the client to relate to you. This also creates a great opportunity for brand collaboration on social media once your images are ready to share. Often after a shoot we have have four or five local brands buzzing about the shoot online - which is our favourite way to work, supporting and promoting other awesome local brands.

headshots Tring

Having the right imagery online can make a huge difference to your clients. In these days of faceless online communication there is nothing better for making an instant connection than showing the face and personality behind a business to anyone who is thinking of working with you.

Headshots Hertfordshire

If you’d like to find out more about Personal Branding and Headshot Photography drop us an email to hello@lightmonkeyphotography.co.uk or visit our website www.lightmonkeyphotography.co.uk/biz

We have a special offer running for January and February 2020 on our Silver Collection, at the special price of £199 including a free social media pack.